First Tennessee Bank, National Association has 212 branch locations convenient to the Memphis market to operate. First Tennessee Bank, National Association in Memphis, Tennessee is a commercial bank, national charter and Fed member, supervised by the Office of the Treasurer of the Mint. The sum of all assets owned by First Tennessee Bank, National Association including cash, loans, securities, bank premises and other assets. First Tennessee Online Banking is the most popular consumer financial services brand, according to a first quarter 2009 survey by Brand Informatics Inc., a Rockville, MD-based National Consumer Research Company. First Tennessee is Number One door customers react to the ruling loyalty I love my brand.
Brand Informatics surveyed customers of more than 30 financial service providers to understand their emotional connection with their banking providers. First Tennessee I scored highest on love of my trademark among the participating financial service providers. The survey responses indicate that customers first love Tennessee’s-on-one customer service, friendly and helpful staff and convenient locations.
This research shows that customers feel a strong emotional bond to First Tennessee, which is something 6000 employees work every increase days, said Dan Marks, chief marketing officer at First Tennessee. First Tennessee’s new marketing campaign, Powering Your Dreams, focuses on customer requirements. The campaign, which started in early February, Promotes the promise of the bank for everyday convenience, personal service and objective advice to make every day easier for the customers.
The 6000 employees of First Horizon National Corp. financial services through 200 banking locations in and around Tennessee and 21 capital markets operations in the U.S. and abroad. First Tennessee has the highest combined Market share in the landfill 17 Tennessee counties where he conducts business and one of the highest customer loyalty rates of a bank in the country. Brand Informatics provides a new generation of intelligence that enables companies to benchmark and prior emotional connection with customers. Emotional Connection is the key driver of customer loyalty and pricing power. Fortune 500 companies and the central market in financial services and other industries leverage Brand Informatics’ emotional Data & Analytics to move their customers into deeper, more profitable relationships.
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Ready to pay your bills online? Why not? It’s FREE! You tell who, when, and how much to pay – First Tennessee Online Banking will handle the rest. And when you follow our guidelines for scheduling payments, Online banking guarantee they get delivered on time, or pay the late fees (up to $50).
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Each month, when an account statement is ready, First Tennessee Online Banking will notify you with an e-mail. The next time you log in to Banking Online, your account statement will be waiting. It’s safer, faster, and more convenient for you. Best of all, it’s free.
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